Thursday, May 28, 2020

WhatsApp For Business – A Guide For Marketers

WhatsApp Messenger or just WhatsApp is a popular service owned by Facebook. It is an American freeware, Voice Over IP, and cross-platform messaging service. It permits users to send text and voice messages. Users can make voice and video calls, share images, user locations, documents, and other media types. WhatsApp client applications execute on mobile devices, but it can also be accessible from desktop computers. For this, the user’s mobile device should be connected to the internet. To use WhatsApp, users must own a cellular mobile number to register for the service. During the year 2018, WhatsApp produced and released a standalone business app that targets small business owners. This is called WhatsApp Business. This allows many companies to connect with their customers who make use of the standard WhatsApp client. As more and more digital technology is being used for all businesses, WhatsApp for business also finds its way for business people to get a wider reach for their brand. 

Let us see how to use WhatsApp. WhatsApp has its versions released for Android, Windows phone, iPhone, and Nokia S40. WhatsApp also has a desktop version and web app for Windows PCs or Mac but using this requires that you install WhatsApp on your mobile. Follow the steps on how to use WhatsApp.

  • Download WhatsApp from the play store

  • Install it in your mobile device

  • Confirm your country 

  • Enter your telephone number

  • Set up your profile. For this, you can either take it from your Facebook information using a single click or just manually include an image and a profile name.

WhatsApp makes use of the phone numbers that you have in your phone’s contact list. Any person who has your phone number in their contact list will repeatedly see your listing as well. Having seen the popularity of WhatsApp and its usage, using WhatsApp for business is becoming popular these days. Many small businesses prefer to use WhatsApp for business to reach the maximum audience. 

The main reason to use WhatsApp for business because it is being used by many people who are already using it. There are about 60 billion messages that are being sent across the WhatsApp platform per day. Also, WhatsApp users and similar kinds of services are ready to engage with businesses. As per the survey conducted by Nielsen’s Facebook Messaging, almost 67 percent of the mobile messaging app users prefer to make use of chat more often for business communication over the next few years. And, almost 53 percent of the WhatsApp users are ready to shop to a business using this platform where they can message directly. 

When there are young customers, they are more likely to make use of these comfortable services using WhatsApp for business for their daily communication. Most of the smartphone users are young who would make use of WhatsApp.

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