What is Remarketing?
Remarketing, as the word suggests, is a way to target people who have already visited or taken action on your website. It allows you to display ads to those customers who have visited your site or used your mobile app. The google ads remarketing code that you implement on your website places the cookies on the browsers of people visiting your website and then serving ads to those with that cookie.
The main objective of remarketing in AdWords is to find the people who have shown sufficient interest in your products or services to visit your website. These people are more likely to convert compared to people who have not yet been to your website thereby, increasing the probability of conversion.
How Does it Work?
Let’s understand how google ads remarketing works with the help of an example. Visitors who are looking for an SEO/digital marketing company to advertise their business may go to our website: Technians.com to browse the services available, however, many visitors leave without converting (contacting us via Chat, Phone Call, Contact Us form Submission). Knowing that the visitors are potential customers, we can tag them as “site visitors”
Read More - Step by Step Guide For Google Ads Remarketing
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